Photo: © Jo Currie, courtesy of mychillybin.co.nz
Graphic Design

“Under-promise and over-deliver”. Really?!

Photo: © Jo Currie, courtesy of mychillybin.co.nz

We’ve all heard the customer service adage of “under-promise and over-deliver”. Imagine you are your client for one moment. Would you rather get what you briefed your agency for, and what you agreed to, or be … More »

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Spark provides a chance for creative minds to sow the seeds of inspiration in a city that has a lively creative scene. Wintec’s support of the festival for nearly two decades has ensured Hamilton registers on the national arts calendar and gives something back to the creative industries based here.

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I never start a project with the assumption that research is needed (although to jump straight to a spoiler — some kind of research almost always is). This isn’t because I like to jump right into design without doing any research, but because a useful way to identify what kind of research is needed is to start with the question, ‘Do I need user research at all?’
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In theory at least there are three broad situations where you might legitimately start designing without doing research first…

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This week’s Fresh from the Field features Issue #3 of Typograph.Journal. Thanks to designer/typographer Nicole Arnett Phillips for sharing.

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