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Design Assembly

Author Archive

Designing for the new experience

June 17th, 2010 | by Hayden Raw | Posted in Theory | No Comments

Devices like the iPad, iPhone and Nexus are becoming commonplace. They bring with them new technologies that are allowing designers to break away from the traditional point-and-click method of interaction. As interface designers we need to embrace the device capabilities during the design process. So, what does this mean for the process of designing user experiences?

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Is social media changing the way we design websites?

March 5th, 2010 | by Hayden Raw | Posted in Theory | 6 Comments

After Shaun Lee’s talk about the death of static websites during last week’s Design Assembly workshop I began to think about what part social media has played in this progression of web design.

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Brand New – Can a brand be built on conversation?

December 9th, 2009 | by Hayden Raw | Posted in Theory | 5 Comments

Modern brands are usually built around some form of story or mantra. Stories are great; they act as cultural anchors for potential customers to associate

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Communication is…

September 28th, 2009 | by Hayden Raw | Posted in Theory | 13 Comments

Communication is the essence of what we do as designers. It doesn’t matter whether we are graphic, interface, environmental, strategic, or social media designers we are all in the business of communicating. How do we know if we are good at communicating? Is it possible to measure proficiency when it comes to such a subjective action?

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