Comments on: ANZ launches new brand

By: ANZ rolls out ‘The Lotus’ :: StopPress :: Breaking news from New Zealand Marketing magazine

Wed, 11 Nov 2009 03:32:48 +0000

[...] to Design Assembly, there are a couple of major changes: “The reduction of ANZ word-mark lines from three to one [...]

By: Hakdi Tector

Hakdi Tector — Wed, 04 Nov 2009 21:02:49 +0000

Ummm… Is that a white man with a large blue afro resting his arms on huge grapefruit slices?

I love the way the “device” is bigger than the actual logo and completely overshadows any hint of minimum clear space.

Where do these “designers” come from??

By: Amanda

Amanda — Tue, 27 Oct 2009 20:25:34 +0000

I’m a little perturbed by the trend toward cuddly bank design. Curvy lines, and the tendency to be easily influenced by whatever has caught the eye of the designer that week, irrespective of relevance, aren’t qualities that sell me on a bank’s ability to manage my hard earned coin.

By: admin

admin — Mon, 26 Oct 2009 19:43:39 +0000

Yes – we thought you would like to know about it and are interested in your opinion. Not much feedback yet tho, I assume it is just not that interesting. I wonder how much personality a logo should have. Even with the device I feel BNZ & ASB have more character than this but I wonder if ANZ will also adopt a Pig/ Goldstein mascot.

- Shaun

By: Jane McGovern

Jane McGovern — Mon, 26 Oct 2009 19:30:25 +0000

So… is this a regurgitated press release or a critique? Or just an attempt to ‘start a conversation’?

By: Duncan

Duncan — Mon, 26 Oct 2009 19:28:43 +0000

Cool, thanks for the Press release.