Black, our national colour? Have your say…by Corinne Smith on 16/08/2012
“Black is our national colour and it inspires pride in Kiwis.” – Rob Fyfe, Air NZ Chief Executive.
Would you agree?
It has been almost a month since AirNZ launched their new logo from Designworks and Kris Sowersby. I have to apologise on being so tardy on this one, instead only sharing Kris Sowersby’s blog on his process via Twitter and Facebook.
I’m surprised that for work on this scale little has been said about it, particularly in regards to truely critiquing the design. Perhaps this is a natural reluctance to critique due to the small size of our industry. Strong feedback to date appears to be from employees and the general public. In response to this Sowersby noted on his blog:
“It’s most important, I think, to understand the scale that companies like Air New Zealand operate: change like this is not undertaken lightly.”
Regardless, I look forward to seeing the full application of this refresh, due for rollout by the end of the year. Instead of re-hashing what has already been said, I thought it best to ask:
What does the local design community thinks about the change?