Clean and Green Kiwi’sby Lindsay Yee on 26/04/2012
Celebrating 10 years of service (yes, it’s been that long), Kiwibank has introduced a new look for their brand. The tip of the brand iceberg is always the logo and there is a bit of change here, the words are moved to be both contained within the square graphic device. The use of the period is a point (uh, unintended pun) that feels a little out of place. The change of typeface has been well done, ditching ‘DIN’ and using a contemporary Sans-serif ‘Metric‘. Not stopping at one dose of Kris Sowersby goodness — the Kiwibank website uses FF Meta Serif (Designed in-conjunction with Erik Spiekermann and Christian Schwartz) through-out the site, and is a very nice update by Springload.
Above is another point of discussion, the TVC that accompanied this change. The advertisement features children talking about ideas such as being different and standing up for the ‘little guy’. It is very different in style and tone to previous campaigns featuring the smart-car-like-vehicle-with-Megaphone-type ads. The ad was done by Ogilvy.
Having just picked up top bank in the Consumer Satisfaction Awards, does this change warrant Designers satisfaction?