Reviewed: Selling The Dream – The Art of Early New Zealand Tourism. By Peter Alsop, Gary Stewart and Dave Bamford

Selling The Dream is a treasure to behold not only for its rich collection of imagery but also for its words.

Published by Craig Potton Publishing, Selling The Dream is a 408 page, large-format, high-end production with close to 1000 images and 11 specially commissioned essays that are a celebration of tourism posters and other publicity that helped promote New Zealand – both locally and to the world from the early 1900’s until the 1960s.

It is the first of its kind to showcase early New Zealand graphic design and preserve the image making that began to break ties with the Anglo-Saxon heritage brought from England by the settlers and create a sense of New Zealand identity.

Hours could be spent pouring over the vast collection of endemic imagery in this book and equally time should be taken and great pleasure in reading the collected essays. They are a source of knowledge covering both the fledgling graphic design industry of our country but also the history of New Zealand as a young nation seeking its character.

Selling The Dream is a beautiful book and one that should grace the shelves of every New Zealand graphic designer – a celebration of our roots and the craft of graphic design.

For more information or to purchase your copy visit www.sellingthedream.co.nz

If you would like to win a copy of Selling The Dream By Peter Alsop, Gary Stewart and Dave Bamford, email louise@designassembly.org.nz and answer this question: How many images are there close to in this book?

Answers to be received by November 29 2012. Winner will be drawn on November 30 2012.

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