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Design Assembly

Author Archive

Redefining the new ‘MORE’

May 10th, 2010 | by Raul Sarrot | Posted in Reviews, Theory | 2 Comments

Redefining the new

Less is more? More is more? We acknowledge that WHAT we are saying is possibly the most important thing. Something that is unique and relevant to individuals is almost a basic condition to compete on the ‘attention-grabbing’ race. However MORE is MORE or LESS is MORE are not quite relevant anymore.

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Beauty and the Beast in the online space… will they ever be together?

December 4th, 2009 | by Raul Sarrot | Posted in Theory | 3 Comments

Beauty and the Beast

Imagine Beauty. Sensuous, fresh, engaging, surprising and innovative. It’s easy to call the new web flash interfaces ‘Beauty’. They are beautiful pieces of design and interactivity indeed

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The organic process of design

August 25th, 2009 | by Raul Sarrot | Posted in Theory | 4 Comments

The organic process of design

Design, oh Design… What an organic process. Some people think that design is a rational process and often wonder why there are some many variables and so little certainties in a process that is ‘supposed to be’ pretty straight forward.

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