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Design Assembly

Author Archive

Redefining the new ‘MORE’

May 10th, 2010 | by Raul Sarrot | Posted in Reviews, Theory | 2 Comments

Less is more? More is more? We acknowledge that WHAT we are saying is possibly the most important thing. Something that is unique and relevant to individuals is almost a basic condition to compete on the ‘attention-grabbing’ race. However MORE is MORE or LESS is MORE are not quite relevant anymore.

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Beauty and the Beast in the online space… will they ever be together?

December 4th, 2009 | by Raul Sarrot | Posted in Theory | 2 Comments

Imagine Beauty. Sensuous, fresh, engaging, surprising and innovative. It’s easy to call the new web flash interfaces ‘Beauty’. They are beautiful pieces of design and interactivity indeed

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The organic process of design

August 25th, 2009 | by Raul Sarrot | Posted in Theory | 4 Comments

Design, oh Design… What an organic process. Some people think that design is a rational process and often wonder why there are some many variables and so little certainties in a process that is ‘supposed to be’ pretty straight forward.

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