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Design Assembly

Author Archive

Embracing the temporal

May 14th, 2012 | by Renée Lam | Posted in Events, Typography | No Comments

Dana Tanamachi

As a designer, the realisation that your profession involves creating work that will ultimately find its way into the bin is a disconcerting one. Regardless of whether it is a literal or figurative receptacle it is a bleak outlook indeed. [...]

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Hue Help

November 27th, 2011 | by Renée Lam | Posted in Resources | No Comments

Hue Help

Colour, color, couleur. No matter how you spell it, this aspect of design is one which can be the most enjoyable or easily become a road block in halting your work flow. Whether you have too many options, or are simply drawing a monochrome blank (a colour combo I’m always an advid fan of) there are a couple of online sources I have found to be of great use.

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That Old Obsession

September 25th, 2011 | by Renée Lam | Posted in Events | No Comments

TheBiebs

Recently I came across the title ‘Retromania: Pop Culture’s Addiction to its own past’ by music journalist Simon Reynolds. The book expands upon the recent trend of pop culture enjoying the regurgitation of days gone by. In particular it focuses [...]

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Melbourne: A superficial escape.

June 22nd, 2011 | by Renée Lam | Posted in Events, Reviews | No Comments

Look_2

As a designer one can get caught up in a more serious headspace with the daily need for clarity in communication, rationalising of design decisions and balancing the client’s needs and expectations with the pursuit for creative excellence. Sometimes it’s [...]

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Free Design, Not Cheap Design

April 4th, 2011 | by Renée Lam | Posted in New Zealand, People | 1 Comment

DA_free_cheap

Just because the work is free doesn’t mean it should be viewed as “cheap”.

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The Year Of The Wrong

January 23rd, 2011 | by Renée Lam | Posted in Theory | 1 Comment

"W"

New Years resolutions have never really interested me. Too often considered token and weightless they would disappear by February like that no carbs diet. However after recently coming across an article written by John Bielenberg (partner and co-founder of C2 in San Francisco) about ‘thinking wrong’ I was interested to see how this shift in mental processing could be used to re-work my creative process in 2011.

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