Comments on: Brand New – Can a brand be built on conversation? http://www.designassembly.org.nz/brand-new-%e2%80%93-can-a-brand-be-built-on-conversation Conversations on Graphic Design Thu, 02 Feb 2012 11:36:53 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Shaun http://www.designassembly.org.nz/brand-new-%e2%80%93-can-a-brand-be-built-on-conversation/comment-page-1#comment-289 Shaun Sun, 13 Dec 2009 21:00:34 +0000 http://www.designassembly.org.nz/?p=1177#comment-289 Good idea! We apply lots of new media thinking to our print work to start conversations between our clients and their customers but never with us! Good idea! We apply lots of new media thinking to our print work to start conversations between our clients and their customers but never with us!

]]> By: Hayden Raw http://www.designassembly.org.nz/brand-new-%e2%80%93-can-a-brand-be-built-on-conversation/comment-page-1#comment-288 Hayden Raw Fri, 11 Dec 2009 23:51:09 +0000 http://www.designassembly.org.nz/?p=1177#comment-288 Plagiarism is the ultimate for of flattery isn't it. Shame it usually comes from competing business. Have you tried to integrate tools to aid your clients customers give feedback? Or were you observing passively? Plagiarism is the ultimate for of flattery isn’t it. Shame it usually comes from competing business.

Have you tried to integrate tools to aid your clients customers give feedback? Or were you observing passively?

]]> By: Shaun http://www.designassembly.org.nz/brand-new-%e2%80%93-can-a-brand-be-built-on-conversation/comment-page-1#comment-287 Shaun Thu, 10 Dec 2009 23:01:08 +0000 http://www.designassembly.org.nz/?p=1177#comment-287 Whenever we develop anything we always test it, but we rarely get good feedback from our clients customers. The best thing we have seen is a bit of plagiarism! Tho our work is nearly all B2B (corporate). Whenever we develop anything we always test it, but we rarely get good feedback from our clients customers. The best thing we have seen is a bit of plagiarism! Tho our work is nearly all B2B (corporate).

]]> By: Hayden Raw http://www.designassembly.org.nz/brand-new-%e2%80%93-can-a-brand-be-built-on-conversation/comment-page-1#comment-286 Hayden Raw Wed, 09 Dec 2009 22:19:50 +0000 http://www.designassembly.org.nz/?p=1177#comment-286 I agree Shaun. Designers play an important role in the creation of the brand personality whether they choose to or not. I think this factor is very hard to quantify when scoping out a branding job as well. How do you tell a person that the reason why their quote is so high is that we need to spend time creating a personality? In my opinion prosumers are awesome. These are people that are taking it on their own to help define the brands they want to interact with. This is an amazing resource for the brands that are proactive enough to pick up on it. I think there is a common disparity here though in that with the use of social media as the response tool, prosumers comments are often not getting to the designer in their most pure form. This very valuable information is getting filtered by a representative of the brand and this creates a subjective lens. How do you choose to interact with brands? Does the concept of prosumerism interest you? Thats a couple of questions for everyone. I agree Shaun.

Designers play an important role in the creation of the brand personality whether they choose to or not. I think this factor is very hard to quantify when scoping out a branding job as well. How do you tell a person that the reason why their quote is so high is that we need to spend time creating a personality?

In my opinion prosumers are awesome. These are people that are taking it on their own to help define the brands they want to interact with. This is an amazing resource for the brands that are proactive enough to pick up on it.

I think there is a common disparity here though in that with the use of social media as the response tool, prosumers comments are often not getting to the designer in their most pure form. This very valuable information is getting filtered by a representative of the brand and this creates a subjective lens.

How do you choose to interact with brands? Does the concept of prosumerism interest you? Thats a couple of questions for everyone.

]]> By: Shaun http://www.designassembly.org.nz/brand-new-%e2%80%93-can-a-brand-be-built-on-conversation/comment-page-1#comment-285 Shaun Wed, 09 Dec 2009 19:24:17 +0000 http://www.designassembly.org.nz/?p=1177#comment-285 We inject a certain amount of our own personality into any brand we work on (whether we want to or not). And it is the designers job to create personality - ad that intangible value. How are today's "prosumers" talking back to designers? We inject a certain amount of our own personality into any brand we work on (whether we want to or not). And it is the designers job to create personality – ad that intangible value.

How are today’s “prosumers” talking back to designers?

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