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Design Assembly

Archive for the ‘Theory’ Category

The Medium is the Message

August 23rd, 2010 | by Elise Sterback | Posted in Theory | No Comments

Do we celebrate the burgeoning of information and access that new mediums are offering us, or is there something to be mourned as old tools and sites of expression fade into history?

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Negotiating information overload

August 15th, 2010 | by Tamara Nyholt | Posted in Theory | No Comments

How can we harness the vast knowledge of the internet without becoming overwhelmed by the deluge of data available?

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Emerging Technology and Graphic Design in New Zealand

August 12th, 2010 | by laurent | Posted in Theory | No Comments

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Just a few facts to start with:
1. Textversation: 29% of mobile users use their mobile to communicate without talking (text, email, IM, social networking).
2. Over 50% of the world population is under 30 years old.
3. The fastest [...]

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Do you design with change in mind?

June 30th, 2010 | by Elise Sterback | Posted in Theory | 2 Comments

Design is a good modus operandi for working towards social change because it is fundamental to design that concepts, emotions and messages are presented to an audience, and for that reason, designers are trained to be effective communicators.

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The value in quality design

June 21st, 2010 | by Tamara Nyholt | Posted in Theory | 7 Comments

Are financial pressures and other circumstances draining the skill level in New Zealand graphic design?

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Inspired by Nature: Colours that inform my thoughts

June 17th, 2010 | by Louise | Posted in Theory | No Comments

Share your colour palette of the moment – What informs your colour choices from the world around you?

Email me with your image, colour palette, your name and studio.

louise@designassembly.org.nz

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Designing for the new experience

June 17th, 2010 | by Hayden Raw | Posted in Theory | No Comments

Devices like the iPad, iPhone and Nexus are becoming commonplace. They bring with them new technologies that are allowing designers to break away from the traditional point-and-click method of interaction. As interface designers we need to embrace the device capabilities during the design process. So, what does this mean for the process of designing user experiences?

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Officially mediocre, unofficially awesome

May 31st, 2010 | by James McGoram | Posted in Theory | 11 Comments

Public transport is not glamorous. Buses and trains do not usually inspire design monologues, but neither are they entirely devoid of art and culture. James McGoram explores the concept of a civic brand from a new angle, the view from his morning train.

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Redefining the new ‘MORE’

May 10th, 2010 | by Raul Sarrot | Posted in Reviews, Theory | 2 Comments

Less is more? More is more? We acknowledge that WHAT we are saying is possibly the most important thing. Something that is unique and relevant to individuals is almost a basic condition to compete on the ‘attention-grabbing’ race. However MORE is MORE or LESS is MORE are not quite relevant anymore.

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Conquering self-doubt

March 29th, 2010 | by Tamara Nyholt | Posted in Theory | 4 Comments

We’ve all been there — slumped in front of a computer pushing the same six elements around for three hours and still nothing is working, it’s a pile of… blah. It’s minutes ’til deadline, your heart is pounding, you’re hunched over the keyboard like a panicked ghoul, ‘Am I broken?’ you ask yourself. ‘Why can’t I make this work?’

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Auckland’s Creative Milieux

March 22nd, 2010 | by Elise Sterback | Posted in Theory | 2 Comments

Increasingly, urban planners are becoming interested in the creation of “creative milieux”, or spaces where creative activities and people can thrive. …

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Is social media changing the way we design websites?

March 5th, 2010 | by Hayden Raw | Posted in Theory | 6 Comments

After Shaun Lee’s talk about the death of static websites during last week’s Design Assembly workshop I began to think about what part social media has played in this progression of web design.

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Designers make great entrepreneurs

February 10th, 2010 | by Shaun Lee | Posted in Theory | 4 Comments

People always ask me, “Shaun how can you afford all those fur coats and them gold teeth?” I tell ‘em “Brutha — all you gotta do is have a master plan”. Here are some ways I’ve been making a bit extra on top of my 9 to 5. I suggest you give them a go …

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Instant Coffee

December 14th, 2009 | by James McGoram | Posted in Theory | 7 Comments

There was a time, and god knows it’s receding quickly, when I thought I could master design. I thought this way about a lot of things. It’s a contagion of youth, the earnest desire to be better at something than anyone has ever being, to seek new frontiers and map them for the human soul. You realise as you mature that there are some things in life you’ll never master, such as, for instance, the espresso machine that you bought last year. It lurks on the kitchen counter-top of your ostentatious studio, silently mocking your ineptitude.

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Brand New – Can a brand be built on conversation?

December 9th, 2009 | by Hayden Raw | Posted in Theory | 5 Comments

Modern brands are usually built around some form of story or mantra. Stories are great; they act as cultural anchors for potential customers to associate

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Beauty and the Beast in the online space… will they ever be together?

December 4th, 2009 | by Raul Sarrot | Posted in Theory | 2 Comments

Imagine Beauty. Sensuous, fresh, engaging, surprising and innovative. It’s easy to call the new web flash interfaces ‘Beauty’. They are beautiful pieces of design and interactivity indeed

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Watch that swatch.

November 5th, 2009 | by Lisa Baudry | Posted in Theory | 1 Comment

We know that brand differentiation and brand values play a crucial role in our colour choices as graphic designers, but equally important are the cultural traditions and colour trends that influence our choices.

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Fill the muffin baskets – it’s time for another meeting!

October 21st, 2009 | by Elise Sterback | Posted in Theory | No Comments

The word meeting sometimes carries with it a negative sentiment, an anticipation of inefficiency. Meetings can be associated with a waste of time or a battle between attention-seekers to get their voices heard. On the other hand

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The space between Mary and Jesus

October 13th, 2009 | by Andrea Wilkinson | Posted in Theory | 2 Comments

For many years now words have been my companion. Though not as avid a reader as I would like to suggest and though not as dedicated a writer as I would like to imagine, nonetheless playing with words is part of my repertoire.

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Communication is…

September 28th, 2009 | by Hayden Raw | Posted in Theory | 13 Comments

Communication is the essence of what we do as designers. It doesn’t matter whether we are graphic, interface, environmental, strategic, or social media designers we are all in the business of communicating. How do we know if we are good at communicating? Is it possible to measure proficiency when it comes to such a subjective action?

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The organic process of design

August 25th, 2009 | by Raul Sarrot | Posted in Theory | 4 Comments

Design, oh Design… What an organic process. Some people think that design is a rational process and often wonder why there are some many variables and so little certainties in a process that is ‘supposed to be’ pretty straight forward.

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Designing the Change You Want To See

August 10th, 2009 | by Meena Kadri | Posted in Theory | 3 Comments

Drawing on the notion in my last post for the potential of designers to “catalyse conversations,” I spoke to Megan Hosking: web designer, social entrepreneur and co-founder of the Intersect network.

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Designing Community

August 5th, 2009 | by Elise Sterback | Posted in Theory | 2 Comments

Communities may need to be constructed by members of society in order to ensure certain interests are represented alongside typically included regional community perspectives.

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Kerning the space between free and design

July 28th, 2009 | by Andrea Wilkinson | Posted in Theory | 2 Comments

Every semester I teach a class called internet design I open by asking the students about their internet habits. Recently I asked a class of around twenty:

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How do you like to PLAY

July 14th, 2009 | by Shaun Lee | Posted in Theory | 5 Comments

I think the design process has to be about PLAY. Do you play by yourself or do you let your market/client play with you?

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Who’s the other guy?

July 6th, 2009 | by Lindsay Yee | Posted in Theory | 4 Comments

You’re obviously the wrong person to ask… you’re part of a community of designers who actually want to learn and discuss design. But do the majority of New Zealand designers take an interest in Graphic Design in terms of wanting discussions about design theory, changes in design – or is it just something they do?

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Is any publicity, good publicity?

June 29th, 2009 | by Louise | Posted in Theory | 2 Comments

A billboard campaign launched last week over 50 sites in Auckland, Wellington and Christchurch that was commissioned by The Breast Cancer Research Trust and created by Saatchi and Saatchi has caused somewhat of a public uproar.

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Change-Agents Surmount Style

June 26th, 2009 | by Meena Kadri | Posted in Theory | 1 Comment

Moxie Design Group have applied design thinking as a constructive approach to embrace a plethora of challenges from New Zealand’s own shores to the World Bank.

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