authors
Raul Sarrot, Auckland

Raul Sarrot is an Argentinean-born, New Zealand based, designer, typographer & creative director. After working as a CD for Brave New World and Brando, this globe-trotting creative soul launched Freshfish (his own boutique strategic design studio) and the highly rated creative collaboration Argie&Stickman which specialises in advertising campaigns. Since last year, Raul also collaborates with Brian R. Richards as a Creative Leader.
His creative background and deep industry experience has been forged working with a mix of international and local clients across all media.
Raul also has academic experience as a Design and Typography teacher at the University of Buenos Aires (UBA) and as a Guest Lecturer and Advisory Committee member for AUT.
www.freshfishstudio.co.nz
www.argiestickman.co.nz
www.raulsarrot.com
Lindsay Yee, Christchurch

At the age of 5 Lindsay had one of his crayon drawings feature in the Christchurch Art Gallery (Robert McDougall), all through primary school his artwork would feature for School fair posters, School productions. But it wasn’t until mid way through a degree in Economics and Management Science that he decided to pursue a career in graphic design. Quitting Canterbury University to study at CPIT.
Completing a design degree at CPIT School of Art and Design in Visual Communication in 2008. Lindsay is currently working in-house at Sigma Business Consultants, freelancing in Christchurch, and also reviewing branding changes in New Zealand on his blog Brands New Zealand.
brandnewnz.blogspot.com
lyeedesign.blogspot.com
Lisa Baudry, Auckland

The illustrator/graphic designer is a reasonably common ‘slashie’ these days and it kind of describes me. I work as a design consultant for my own design practise,
Polygon Design, working in both online and offline mediums. I’ve also worked as an in-house designer for a public art gallery and continue to maintain a strong interest in art history and contemporary art.
Andrea Wilkinson, Hamilton

Andrea Wilkinson was a Senior Lecturer in design at the Waikato Institute of Technology for six years before moving to Belgium to take up a position at the Media & Design Academy in Genk in January, 2010.
Andrea has worked in a variety of design positions, including in-house art departments, agencies and Internet start-ups, as well as utilising design in an arts context. She double-majored in Art and English at university and went on to receive her Post-graduate degree in Transmedia from Sint-Lukas in Brussels, Belgium. In 2004 she moved to New Zealand to lecture in design in Hamilton. Her research interests include: the response/ability of graphic designers to respond to non-traditional design problems, using text as a vehicle/medium for exchange and design process.
www.andreawilkinson.com
Elise Sterback, Auckland

Having neither the commitment or talent to develop any creative skills of her own, Elise has chosen instead to help those who have. She is currently completing research for her Honours degree in policy, which she hopes to use to make practical and positive advancements in the arts and creative industries sector in New Zealand.
Hayden Raw, Auckland

Educated at Otago University Hayden made the move to Auckland shortly after graduation. His background is in game and interactive design and development. Following recession inspired circumstances he made the move into the world of brand engagement through digital mediums. Hayden now uses tools like social media to create brand association strategies and campaigns that allow his clients to effectively target and interact with their customers.
Hayden is Managing Director of Hamr Ltd and The Common Room Ltd. He works as a digital engagement strategist for The Common Room as well as other advertising, marketing and design agencies.
Twitter: @hamrltd and @commonrm
Skype: haydenraw
James McGoram, Auckland
James is a designer, writer and reviewer living in Auckland. Originally trained as an architect, James turned his passion for words into a job when he created Evasion Arts magazine, and later an associated website, late last century. Editing, designing and producing his own magazine for two years, he learned some valuable lessons about design, the hard way, in a low-budget environment.
Hoping to make a living from his new skills, he formed a specialist website development studio in 2001. Messiah Studio has a track record of high technical achievement, and collaborates with graphic designers to produce beautifully tailored websites, online business applications and more.
He continues to work, intermittently, on various writing projects, snippets of which can be found on his personal website www.paperwords.co.nz
Tamara Nyholt, Auckland
Tamara is a photographer and graphic designer on permanent loan from Canada. Her youth was frittered away on a number of years creating retail work for companies like Sony, Mulberry, Estee Lauder and Chanel while battling crowds and bad influences in the bright lights of London. She spent a couple of years as a senior designer on government projects and publications back in the homeland before eventually settling in Auckland.
Tamara has been focusing on art directing for magazine publishing for the last five years and has worked with a number of Auckland publishers. She divides her time between teaching graphic design at the Media Design School in Auckland and running her design business, Maisonette Design Studio. (www.maisonette.co.nz)
Meena Kadri, Wellington

When Meena was 6 years old she won a Kentucky Fried Chicken colouring competition and has been involved in visual communications ever since. She has lived in India, China and Berlin and is currently back on home turf in New Zealand working as a communications strategist and researcher.
She explores the intersection of communication, culture and creativity from her blog Random Specific (
www.randomspecific.com).She has taught design at universities globally and has written for the Guardian Weekly, Monocle magazine and contributes to Osocio (
http://osocio.org/),which aggregates social advertising and non-profit campaigns from around the globe.