Comments on: Countdown to W?

By: hd steve

hd steve — Thu, 05 Nov 2009 00:19:16 +0000

Ah—FF Cocon! Makes me think of durex condoms and Tip Top bread. Don’t like the three dimensional apple logo—it looks dated already.

By: Louise Kellerman

Louise Kellerman — Thu, 08 Oct 2009 23:15:09 +0000

More on the opposition to the use of the ‘apple’ in the new identity from apple here: http://www.stoppress.co.nz/news/2009/10/apple-vs-woolworths-logo-war/?utm_source=stoppress&utm_medium=Friday&utm_campaign=October9

Could mean we don’t actually see this new brand identity rolled out across NZ?

To me – the two companies operate in quite different retail spaces and I feel there is enough of a difference in the application of the concept to both exist.

Isn’t brand more than just the ‘logo’ anyway? ‘A brand is your gut feeling’ – http://www.slideshare.net/coolstuff/the-brand-gap

By: Matthew Allen

Matthew Allen — Mon, 05 Oct 2009 22:17:34 +0000

The ‘W’ is actually for Woolworths in Australia, it seems odd that they would carry this through to New Zealand when it has no tie in to the Countdown brand other than ownership and the fact they sell apples.

Seems like Countdown should have its own mark to me. Surely New Zealand’s largest chain of supermarkets deserves to?

Apple have opposed the brand in Australia, and this smacks of the New York branding issue some time back. Oh and in that one the apple was an ‘N’ instead of a ‘W’.

By: Sandra Kidd

Sandra Kidd — Mon, 05 Oct 2009 03:08:07 +0000

Looking forward to the fracas with Apple over the logo. We came up with the “Shop Smarter” tagline for Dress-Smart around 18 months ago, so were rather dismayed when Progressive started using it. Do they have no original ideas?