Designing a New China with Marco Tchen, 6pm – 8pm, Wednesday 15 February 2012, Auckland City
Nowhere captures the pace of global market change quite like China. Chinese consumers and their expectations are a case study in rapid cultural shifts and their effect on design and brand communications. The Chinese market will be explored, but importantly, used as a lens through which to examine triggers and responses to cultural shifts. How has this shift occurred? How and why have wants, needs, and aspirations changed for consumers? How have brands responded tactically and visually? With extensive experience in ethnographic research and cross border marketing, we can provide perspectives on divergence in expectations, past and current trends in communications and products, and aesthetic development in a modernising – though not necessarily westernising – consumer culture.
Designing a New China has been created for designers, communication professionals and strategists. With a focus on effective strategies used by brands for market integration, it will be of relevance not just for those with an interest in China, but for all creative professionals who aim to be responsive to rapid aesthetic change in a globalising environment.
Wednesday 15 February, from 6pm – 8pm. Q&A and drinks will follow.
ATEED offices, Level 8, 139 Quay Street, Auckland City
Cost: $90 per person (Includes light refreshments)
Minimum of 10 people / Maximum of 30 people
Purchase your ticket: http://designinganewchina.eventbrite.com/
Marco Tchen is the founder of Nuovo Mondo International (NMI), a China market consultancy with offices in Shanghai and Europe. An economist and strategist with 11 years of specialised experience in strategic advisory and consulting in China, Dr. Tchen has worked with high profile companies such as Ducati, Ferrari, and Unilever as they entered the China marketplace, providing services such as Market Integration Strategy, Negotiation Management, Intellectual Property right consultancy, HR management, and Brand and Supply security. He has had extensive experience representing regional governments in a dual advisory and strategic consultancy having held contracts for the representation in China of the Regional Government of Emila Romagna, the Regional Government of Lombardia, the Portuguese Consulate, and is currently working with the Italian Chamber of Commerce in Shanghai. He has also represented Chinese regional government activity within the E.U., working with local governments such as Suzhou, Jiaxing and Shaoxing . He is regularly invited to speak at Universities, Commercial and Governmental organisations both in China and in the E.U. and is visiting New Zealand with his family.
March 21
2012
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