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Spring 2008 Event

by Louise Kellerman

A great finish to the year!

Design Assembly last night was awesome, I had a great time meeting some new designers, managed to relax more this time and we had three great conversations.

Interestingly speaking to Peter afterward there seemed to be a common thread running through all three conversations of design and science…

I’m still thinking about how I hold my pen/mouse and how it influences my output and really want to try working more on a laptop that I can treat more like a sketch pad.

As I said last night we want to hear WHO you want to hear speak, WHAT you want to talk about and WHERE your passions are…

Have a relaxing summer break and we’ll see you in March for the Design Assembly 2009.

Thanks,
Louise Kellerman

Wednesday, November 26, 2008

6:00 to 8:00 PM
Room WE336,
Art and Design Faculty, AUT
St Pauls Street, Auckland CBD

Evening Agenda
6:00 PM – Arrive, drinks and snacks
6:30 PM – Speaker One and Q&A
7:00 PM – Break for refreshments
7:10 PM – Speakers Two and Three and Q&A

Conversations on November 26th 2008

Creativity or Intelligent Design? – Roz Calder and Maria Tyrrell
What can two market researchers possibly tell us about design? You’ll be pleased to know we’re not sharing the results of a public opinion survey on good design but instead a model of archetypes that applies to all aspects of understanding and developing brands. You’ve likely heard stories of archetypal brands such as Apple the Rebel, Nike the Explorer, American Express the Ruler and so on. But archetypes, which provide the template for human psychology, can also provide a framework for design. Those designers looking for an intelligent platform to underpin their creativity will be interested in the model Roz and Maria can share with us.

From Digits to Digital and back – Peter Gilderdale
Thanks to Marian Bantjes, calligraphy is now almost cool again. As a calligrapher and design historian, I am going to look at the question of what it means to be ‘hand done’. Why do we still treat the product of the hand as authentic (i.e. signatures)? What are we actually expressing when we do ‘expressive’ mark making? Do we think differently (or indeed better) when we are holding a pen rather than a mouse? How might this impact on our working processes? Research into these issues suggests that the answers may not be as obvious as they seem. Fifteen minutes is not long enough for big conclusions, but it should be enough to generate some lively inter-generational discussion, question some default practices, and even make you look at Bodoni in a whole new light.

From art to science with a smile about how things work – Simon Oosterdjik and Markus Hofko
Pie magazine is a new quarterly paper run by Simon Ooosterdjik (The Wilderness) and Markus Hofko (Rainbowmonkey). Their daily overdose of commercial design issues and boundaries led to the idea of creating a magazine that involves everything aside from that. The real beauty of life, the everyday magic, the oddities and things everyone should know. From art to science with a smile about how things work. Inspiring and keeping inspired.