by Louise
This week I thought I would share a piece of New Zealand design and advertising that I have seen recently and liked.
I like the Pams re-brand that is being rolled out across all of the product range. Each piece of packaging design has its unique personality that captures the individual product and I like the advert that has pulled it all together into the world of Pams. www.pams.co.nz
What do you like?
Email me louise@designassembly.org.nz with an image of NZ design work that you like (500 pixels wide) and your name.
June 25th, 2010 at 10:03 am
Who did the rebrand?
June 25th, 2010 at 11:12 pm
http://www.brotherdesign.co.nz
June 26th, 2010 at 11:03 pm
Thats my Aunty Pam and Uncle Sam pictured center right filling tins with real Italian spagetti.And to save money on advertising costs they agreed to do the modeling themselves.(sad note they recently have gone their separte ways,actually I think right from the start my uncle had issues with the branding,but aunty thought calling it Sams sounded a bit American .Does’nt bother me as long as I still get cheap peanut butter.
June 28th, 2010 at 4:54 am
I’ve been enjoying some of the Pam’s stuff too…I like how it’s individual to the product more than a generic across the board look. Some are more successful than others, but overall I likey!