Anzac Tasker
Anzac Tasker is a New Zealand Graphic designer based in Auckland. He graduated from AUT, School of Art and Design with a First class honours degree in 2009. Since then he has become the Urbis future designer of the year in 2010 and won a number of awards at the New Zealands best awards including the predominant gold for his student entry in 2010. He has also just recently returned from Munich after having a successful display at the Prestiges Talente. On top of this he’s been taken under the wings of one of New Zealand’s most established design agency Designworks, where he currently works full-time.

Catherine Griffiths
An independent designer and typographer, Catherine works from Wellington, Auckland and Paris on a project-by-project basis. She studied Visual Communication Design at the School of Design, Wellington Polytechnic, New Zealand (1984–1986), spent three years as a designer in London, then opened her own studio in 1995. Her work includes visual communication design, self-published artist books, typography in public spaces, architecture and the landscape, and more recently, writing on design. In 2009, Catherine organised (with Typevents Italy) TypeSHED11, an international typography symposium held in New Zealand.

Nick Fracture
Nick is the creative director at Fracture. He founded the studio straight out of design school, with the ambitious dream of creating the slowest and most irritating preloaders on the internet.

Since those heady salad days, Fracture has grown into a small horde of clever people designing across several mediums. Along the way, Nick has enjoyed making things, doing things, winning things and losing things, both online and off. He still eats salad, still preloads when necessary, and still definitely prefers designing over writing bios.

Bevan Tonks
Bevan has been a designer for over 10 years. In 2010 he founded MAKE SOMETHING. An entity that provides graphic designers (and other creatives), who might not ordinarily be able to, the chance to work together through non-commercial collaborations. www.makesomething.co.nz

Tana Mitchell
Tana Mitchell is a veteran of the New Zealand design industry — if you don’t know her you’ll probably be familiar with her work as she has worked for some of New Zealand’s most recognised brands, as well as designing for a variety of Independent record labels, art galleries & fashion labels.Tana is currently working independently (and often internationally) as a brand and design consultant — focusing on developing strategies and creative outcomes for brand, innovation and experiential projects. She has a wealth of experience and has worked across cultural, commercial and corporate sectors, creating solutions for all facets of design — from aeronautical design strategies for Air New Zealand through to album covers for SonyBMG. Tana’s passion for typography precluded an ongoing relationship with the arts resulting in a long history of publication design — including artist’s catalogues, magazines, and theatre programmes.
From blogging to branding Tana likes to balance commercial work with personal investigations. She has initiated several independent projects including Propaganda a multimedia arts project that connected young artists with the creative industry and more recently The Anablog a one day performative bulletin board at the inaugural Laneways festival in Auckland.

Phillip Kelly
Philip Kelly studied Visual Communication Design at Wellington Polytechnic. His working output encompasses graphic design, art direction, typography and photography. His 20 year career has moved him from New Zealand, to the UK, the USA, China and back.Philip’s original typefaces and type direction have graced the pages of a number of publications including Rolling Stone Magazine, Paper Magazine, Communication Arts and the 2004 and 2005 Graphis Design Annuals. His design has garnered numerous international awards and his photography earned him a gold pencil at the 2005 One Show as a contributor to Big Magazine’s Detroit issue. He has exhibited photography in dealer galleries and artist run spaces in New Zealand and New York City.
After 12 years working abroad Philip returned to New Zealand in late 2010 and continues to work for local and international clients.

Joanna Alpe
Joanna founded We Love Inc in 2008 with Livia Lima after stints in strategic brand agencies and the music industry. Since then We Love Inc has set up a base in London (manned by Miles Langley), won awards, contributed articles and generally continues to wreak innovative idea-havoc whereever they are.
With the Auckland studio housed in an underground lair on K’rd, Joanna is never too far from Alleluia or the world famous Sri Panang (which she pines for when doing london-time). Other interests include reading about economics on wikipedia far too much and staring perplexedly at her overgrown vegetable garden.

Jessica Mills
Graduate of the Visual Media program of Rochester Institute of Technology, Rochester, NY, she has a Bachelor of Fine Arts in Photographic Arts and Sciences focusing on Colour Management and Digital Print Workflow. Prior to NZ Colour Management, Jessica has worked as an Applications Specialist for large international companies helping them and their external clients to create viable digital workflows based on software and hardware training and the principles of Colour Management. She has now been living and working in New Zealand for three years, focusing primarily on helping the New Zealand creative industry, both large companies and individuals, achieve better colour accuracy in their output.

David Sinfield
David first studied graphic and typographic design at the London College of Printing in the UK. After graduating he worked for as a freelancer for three years after which he formed his own design company (Lewisfield), which he successfully ran for seventeen years. David relocated to New Zealand in 2004 and now teaches graphic design on the second and third year of the Bachelor of Art & Design (Graphic Design) and also teaches on the MA (Master of Art & Design) programme.

Ross Liew/TrustMe
A founding member of Auckland based art collective, the Cut Collective, Ross Liew’s work covers many areas and mediums, from generating graphics for street-wear labels, to winning Metro magazines Young Photographer of the Year award in 2007, to presenting arts and culture television show The Gravy.

An exhibiting artist for 10 years, he has been engaged in a special project over the last 7. A project created under the nom-de-plume TrustMe. From lamp posts to corporate interiors, his work has reached a wide audience and emerged from amongst the pop culture milieu to strike a chord with the public, evoking nostalgic references and lampooning our insecurities as a good friend might.

Zoe Ikin
Zoe graduated from design school at the end of 2007 and has been a graphic designer at Studio Alexander ever since. She compliments the often client-driven and 2D world of graphic design with her interest in the hand-made – designing and making silver jewellery from her flat in Grey Lynn. Her meticulous hand and ideas approach combine in several jewellery ranges which are available on endemicworld.com and World.

Daniel Gordon
Dan Gordon is an Auckland based designer, with a long list of clients including the likes of Nike Inc., Flip Skateboards, LVMH, Remix Magazine, Pilot Magazine, Kevin Garnett, The Stunt Guild of New Zealand, Illicit Streetwear, and an array of other local and international companies.
Additionally his personal projects have been featured in numerous magazines and blogs, and provide some of the momentum for his commercial work.

Peter McLennan
Peter is a musician, DJ, magazine designer, blogger, and pop culture fiend. He makes music as Dub Asylum, and DJ’s on Basefm and KiwiFM (and previously DJed on 95BFM). Prior to starting Dub Asylum, Peter was in a band called Hallelujah Picassos. He has a degree in Fine Arts and a Post-Grad Diploma in TV Production. Peter worked in television for four years, but is alright now. Peter also worked as a freelance music journalist, a music video director, an office cleaner, and a retail shop assistant. His art heroes are Len Lye, Keith Haring, and Pablo Picasso. Peter owns approximately 3000 vinyl records a few 100 CDs and 5000 MP3s.

Jade Tang
Jade Tang is a web, graphic and social designer. Initially trained as a graphic designer, she went on to work in the web industry, but increasingly found herself drawn to designing for social good and innovative initiatives. Jade has been an integral part of yMedia – a youth driven social enterprise connecting and collaborating, people and projects across sectors, since it’s inception in 2007. Now in 2010, she’s co-directing the yMedia Challenge with Eddy Helm. She is also involved with the New Zealand Centre for Social Innovation (NZCSI) and their initiatives, like the first SI camp workshop last year and the more recent SSE forum. Always endeavoring to combine her professional skill set with social needs, this year she’s taking a small step back from web and graphic design and focusing more on design strategies and systems and how these skills can be utlised to effectively bring about a social change.

Maak Bow
Maak has spent previous lives designing magazine ads, packaging and identity, with some years spent illustrating for animation. He has also dabbled in designing lights, furniture and curtain rails. About the turn of the century Maak “switched” and has since led design on hundreds of web based projects. Maak was taught the nuances of kerning and Roman type at age 6 and upon acceptance of his first job designing for web, began a mission to improve the company’s use of typography. Over the past decade Maak has used many techniques for introducing a wider typographic palette to his projects. Maak is currently creative director at bka interactive.

Elise Sterback
Having neither the commitment or talent to develop any creative skills of her own, Elise has chosen instead to help those who have. Developing an entrepreneurial bent at an early age, she first started a ‘cafe business’ selling her parents food back to them, before going on to be involved with streetwear clothing label ‘Floyd’ and a soon to be launched web services company for creative industry ventures, called ‘Rizome’. She is also currently completing research for her Honours degree in policy, which she hopes to use to make practical and positive advancements in the arts and creative industries sector in New Zealand.

Laurent Antonczak
Laurent Antonczak is an Emerging Technology, Visual Communication & Brand’s Strategist. He has an international experience gained as an Art Director & Creative Director in TV, Animation, Corporate Identity, Branding and Marketing. Laurent has managed and coordinated significant communication projects in studios throughout England, France, Luxembourg and New Zealand – where he specialised in developing creative strategies and communications for companies such as Toyota, Arcelor, HSBC, Ford, Exxon Mobile, Goldman Sachs, Vodafone, the French Embassy (Wellington) and RTL (RTL Group part of Bertelsmann Group is the leading European broadcaster).

Currently Laurent lectures New Media and Visual Communication at AUT University’s School of Art & Design in Auckland, playing a key role in managing and leading the Honours and Masters students in the Graphic Strand of the postgraduate department. Laurent also coordinate, with computer scientist Andrew Ensor, CoLab ‘Mobile, Spatial and Locative Media’ research group.

Though involved in education, Laurent still concurrently leads and manages his creative company ATZ119 Limited, founded in 1998. Offering New Technology, Graphic Design & Communication Strategies this facet of his work allows Laurent to keep his hand in his professional practice and maintain strong industry links.

Matt Robinson
Matt Robinson is an import into Gods Country, an expat from the UK. Since Matt has been in NZ he’s managed to carve out quite a career in the art of VJing. Arriving in 2004 he had no VJing experience. Purely by chance attending Splore 2003 Matts eyes were opened to the art of VJing. Completly self taught and by knowing the right people Matt has manged to work with such artists as De La Soul, Paul Van Dyk, Shapeshifter and Kora to name a few. You will See Matt perform at such Festivals as Phat, BDO, Splore and Summerdayze.

Joanna Alpe
Joanna Alpe is part of We Love Inc – a studio that seeks to do the things they love. They specialise in creative direction for brands, and the highly crafted design executions that ensue from that.

Working globally is very important to We Love Inc who’s core members reside in Auckland, London and Melbourne.
www.weloveinc.com

David Gardener and Andrea Wilkinson
David Gardener and Andrea Wilkinson are Senior Lecturers in Design at the School of Media Arts at the Waikato Institute of Technology in Hamilton. Prior to moving to New Zealand, David Gardener worked as an illustrator and graphic designer across a broad spectrum of companies, from large international organisations to small agencies. In 2003 he was awarded a Masters in Media from Nottingham Trent University in the UK. The following year he (along with his family) jumped on a plane and headed to New Zealand. Originally hailing from the American state of Missouri, Andrea Wilkinson double-majored in English and Art at university and worked in a variety of design positions, including in-house art departments, agencies and Internet start-ups before receiving her Post-graduate degree in Transmedia in 2003 from Sint-Lukas in Brussels, Belgium. In 2004 she, along with her partner, moved to New Zealand to lecture in design.

Meena Kadri
Meena Kadri won a Kentucky Fried Chicken colouring competition when she was six years old and has been involved in Visual Communications ever since. She has lectured on design for over 10 years in China, Europe, New Zealand and at the National Institute of Design in India. She currently works as a communication strategist and researcher from her Wellington-based consultancy Random Specific. She exhibited collaborative works produced with Indian street painters at the Glasgow School of Art in 2007.

Toby Curnow
Toby Curnow is Design Director at Alt Group and has 10 years experience across a broad range of design disciplines including branding strategy, identity, publication, packaging and interactive design.

He graduated from Elam School of Fine Art with a BFA major in Intermedia in 1994. He is a professional member of the Australian Graphic Designers Association and the Designers Institute of New Zealand.

His work has been recognised in numerous national and international awards, including the Type Directors Club, the AIGA Awards, the Australian Graphic Design Awards, The One Show, and the Best Design Awards.

He is currently a graphic design representative on the DINZ Council.

Ralph Matthews
In 2007, while on a university exchange in The Netherlands, Ralph Matthews travelled extensively throughout Europe visiting key design and art exhibitions such as the Venice Biennale and Kassel Documenta. He now works in Auckland as a freelance graphic designer.
In 2008, Ralph was one of nine young designers to form the 9D Design Collective and present the exhibition ‘Offset’ at the St Paul Street Gallery 3. The collective set out to present work in unconventional ways, to challenge the viewer and to engender reaction and discussion. 9D made the practices, the spaces, and the ideas particular to graphic design the focus for their experimental work.
As part of the 9D exhibition Ralph collaborated with the interactive programmer Luke Malcolm to produce a 3D interactive room installation using sensor technology to link the viewer’s body movements with moving design images. Through interactive design Ralph continues to search for new ways to communicate ideas, exploring this medium in both commercial and non-commercial environments.
Ralph regularly exhibits paintings, drawings and design work at a number of Auckland art galleries. Alternating between the production of art and design, he has found that the boundaries between each often blur and that one influences the other.

Raul Sarrot
Raul Sarrot is an Argentinean-born, New Zealand based, designer, typographer & creative director. This globe-trotting creative soul, recently resigned from his position as Creative Director of Brando (a branding agency) to pursue his own projects: Freshfish (a boutique design studio) and the highly rated creative collaboration Argie&Stickman (with copywriter Iain Watson), which specialises in advertising campaigns.

Raul’s creative background and deep industry experience has been forged working with a mix of international and local clients across all media.
He also has academic experience as a Typography teacher at the University of Buenos Aires (UBA) and as a Guest Lecturer and Advisory Committee member for AUT.
www.freshfishstudio.co.nz
www.argiestickman.co.nz
www.raulsarrot.com

Scott Bell
Scott Bell has been in the web industry since early 1998. Since then he has managed three webdesign companies and consults to corporate & SME’s alike in procuring their website strategies. He currently heads Ongoingwholesale.com, a behind the scenes web development company focused on working with graphic designers and design studios.

Simon Shaw
Simon has been working with the Watermark group for 18 years. He was one of the founding members of Watermark back in 1990. He has lectured at Massey in Wellington and worked as an illustrator and creative since graduating Design School in Wellington . He has worked on numerous brands and publications in Australia,NZ and the US. Simon recently set up the animation division of Watermark with David Way. He also likes to work with young illustrators in offering work experience and helping with the transition from student to freelancer. www.watermarkltd.com

Elliot ‘Askew’ O’Donnell
With no formal training to speak of, Askew is arguably one of the most important figures and driving forces within the New Zealand graffiti art scene. With an ability to reach out, network and create dialogue with a variety of the worlds best he has brought significant attention to the graffiti artists of New Zealand pivotal in creating the platform for his peers to be seen and recognised. He is concerned with issues around personal freedom in youth culture, societies fixation with wealth and class, and the extreme emotion attached to property ownership. His paintings mostly appear in what he classes as ‘Grey Areas’, council/public owned space that is often literally painted grey and neglected or abandoned spaces in the inner city. He draws from the environment and finds beauty in natural and forced decay of man-made structures.
askew1.com || www.tmdcrew.com

Paul Newfield
Paul Newfield works on portfolio and business-unit strategy for Morrison & Co/Infratil, assessing industry attractiveness and developing specific investment opportunities. Prior to joining Morrison & Co he was a Principal at The Boston Consulting Group. Paul holds an MPhil in Management from the University of Cambridge and an MA in Philosophy from the University of Auckland.

Roz Calder
Roz has more than 20 years in the industry specializing in brand research. In 1994 she established Focus Research and co-developed the NeedScope archetypal model which has now been used in over 70 countries. Her current focus is translating the symbolism of archetypes into every aspect of brand communication.

Maria Tyrrell
Maria has worked with Focus and NeedScope International since the company’s inception. She has used the NeedScope model with some of New Zealand’s biggest brand marketers to develop and enhance their competitive position. Her role now involves local and international clients spanning several continents and a vast range of categories.

Peter Gilderdale
Peter Gilderdale is head of the Graphic Design department at AUT, where he has worked for 20 years. After studying Art History and Ancient History, he worked professionally as a calligrapher in Denmark and New Zealand and has published articles on the history and use of letterforms in journals in Australasia, Holland and the US. He is a regular guest tutor at Australasia’s largest calligraphy conference (in Melbourne), and was one of just six southern hemisphere lettering artists to be listed as amongst the 800 most significant contributors to the last 150 years of world letter arts in Paul Shaw’s, “A Chronology of the Lettering Arts from 1850 to 2000.” In private Peter practices improvisational calligraphy and letter design, and is undertaking a PhD around the design of Edwardian postcards.

Simon Oosterdijk (The Wilderness)
In spring of 2003 Simon Oosterdijk partnered with Kelvin Soh to create The Wilderness – a small multi-disciplinary design studio that prize ideas-based creativity, combining commercial projects with conceptual practice across a variety of media. Based in Auckland, their past activities include: bottle design for 420 Spring Water, sleeve artwork and music videos for local bands such as Dimmer and Concord Dawn, the creation of Tiger Beer’s global arts event – ‘Translate’, doing talks and curating design exhibitions.

Markus Hofko (aka The Rainbowmonkey)
Born in Augsburg, Germany, living and working as a freelance Graphic Designer in Auckland since 2007. After studying Communication Design he worked in a wide range of commercial and artistic fields. These gave him the chance to develop different skills which include sound design, motion graphics, 3d and any form of static design. Yet his urge to move forward and explore new areas is elementary. Pie is one part of this.

Welby Ings
Welby Ings is Associate Professor in Design at Auckland University of Technology. He is an elected Fellow of the British Royal Society of Arts, and an advisor to the New Zealand Royal Society on Technology education. Welby has been a consultant to many international organisations on issues of creativity and learning and is himself an award winning designer, film-maker and playwright. He has taught at all levels of the New Zealand education system and has remained an outspoken critic of dehumanized and fragmented systems of learning. His doctorate in applied narratology was the first Ph.D. awarded in creative practice in New Zealand. The short film boy (that was the outcome of this research) was short-listed for the 2006 Oscars after winning several international awards including the Berlin
Short Film award, the John O’Shea Best New Zealand film award and Best Narrative short film at Cinequest International Film Festival in California. In 2001 he was awarded the Prime Minister’s inaugural, Supreme Award for Tertiary Teaching Excellence.

Kate Alexander
Director of the design business Studio Alexander; and Director of New Zealands online design store endemicworld.com Kate has design in her blood… she never even considered doing anything else. Graduating from AUT in 1997 she had several years in the industry earning her stripes before starting the design business Studio Alexander in September 1999, with her father Grant Alexander. In the past ten years Kate and Grant have built Studio Alexander to a humming team of twelve. Kate took some time off at the end of 2007 to have her son Harry and is now the creative and marketing director for the latest family venture endemicworld.com.

Shaun Lee
Shaun is the Creative Director of Lee ter Wal Design. An AUT graduate in Illustration, Shaun works in and takes inspiration from a wide range of media: Interactive, moving image and print. He is one of New Zealand’s leading exponents of information graphics and strategic storytelling. Lee ter Wal is a specialist business-to-business design agency, but Shaun has also moonlighted as a T-shirt designer (printed on mojizu.com, uneetee and threadless.com) and flash game/ facebook app developer.
www.leeterwal.com