New Stagecoach Brand
by Shaun Lee
Stagecoach is re-branding to MetroLink. Check out the details here.
http://www.stuff.co.nz/auckland/4727045a6497.html
It’s not that exciting but I think all the purple buses will have a bigger visual impact on Auckland than either of the new Auckland City logos. I wonder how long purple will remain “the colour of luxury”?
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October 21st, 2008 at 9:22 am
Metrolink think their buses are blue and silver?! They look purple to me…
http://www.metrolinkbus.co.nz/news/releases/0001.html
October 22nd, 2008 at 5:02 pm
Blue…? I think I either need to check my eyes or readjust all my screen colour settings… maybe both
November 4th, 2008 at 1:49 pm
I read somewhere that in political context purple means undecided. Not related but interesting.
November 5th, 2008 at 1:35 pm
Oh right – like I am not sure if I should vote Obama(Blue) or Mcain(Red) so I voted purple :-)
November 25th, 2008 at 12:38 pm
The new livery reads like Metroink… Need I say more.
November 26th, 2008 at 3:46 pm
I think the rebrand concept is a bit smarter than just “stagecoach” now = “metrolink”. They are trying to feel like “my local bus company”. Hence the West Akl parts of Stagecoach are now “Go West” etc. With that in mind, slightly budget execution might not be so bad…?
February 6th, 2009 at 8:57 am
Nice! I can remember the yellow mercedes buses in AKL – I guess that makes me old o’ clock! Still a marked improvement on the general Stagecoach brand anyway..K