workshops 2012

Design Assembly presents its 2012 workshop series.

Book your place in any workshop before 29 February 2012 and receive a 10% discount off the full price.

Email louise@designassembly.org.nz to book your place before the official email invitation.

The 2012 Design Assembly workshop series is proudly supported by

• Designing a New China with Marco Tchen

  Wednesday 15 February, from 6pm – 8pm. Q&A and drinks will follow.
  ATEED offices, Level 8, 139 Quay Street, Auckland City
  Cost: $90 per person (Includes light refreshments)

  Minimum of 10 people / Maximum of 30 people

  Nowhere captures the pace of global market change quite like China. Chinese consumers and their expectations are a case study in rapid cultural shifts and their effect on design and brand communications. The Chinese market will be explored, but importantly, used as a lens through which to examine triggers and responses to cultural shifts. How has this shift occurred? How and why have wants, needs, and aspirations changed for consumers? How have brands responded tactically and visually? With extensive experience in ethnographic research and cross border marketing, we can provide perspectives on divergence in expectations, past and current trends in communications and products, and aesthetic development in a modernising – though not necessarily westernising – consumer culture.

  Designing a New China has been created for designers, communication professionals and strategists. With a focus on effective strategies used by brands for market integration, it will be of relevance not just for those with an interest in China, but for all creative professionals who aim to be responsive to rapid aesthetic change in a globalising environment.

  Marco Tchen is the founder of Nuovo Mondo International (NMI), a China market consultancy with offices in Shanghai and Europe. An economist and strategist with 11 years of specialised experience in strategic advisory and consulting in China, Dr. Tchen has worked with high profile companies such as Ducati, Ferrari, and Unilever as they entered the China marketplace, providing services such as Market Integration Strategy, Negotiation Management, Intellectual Property right consultancy, HR management, and Brand and Supply security. He has had extensive experience representing regional governments in a dual advisory and strategic consultancy having held contracts for the representation in China of the Regional Government of Emila Romagna, the Regional Government of Lombardia, the Portuguese Consulate, and is currently working with the Italian Chamber of Commerce in Shanghai. He has also represented Chinese regional government activity within the E.U., working with local governments such as Suzhou, Jiaxing and Shaoxing . He is regularly invited to speak at Universities, Commercial and Governmental organisations both in China and in the E.U. and is visiting New Zealand with his family.
  

MARCH

• Fire Up Your Creativity with Kathryn Burnett, BrainStorm NZ.

  Wednesday 14 March, 6.30pm – 8.30pm (to be confirmed)
  E Block, School of Art and Design, AUT, St Pauls Street, Auckland City
  Cost: $80 per person

  Minimum of 10 people / Maximum of 20 people

  This workshop offers an innovative take on traditional brainstorming techniques that stimulate lateral thinking and allow participants to look at creative problems from different perspectives.

  Participants will learn:
  - Brainstorming techniques that stimulate new ideas fast, lateral thought, and creative problem solving. Techniques
  can be used by individuals or within a team context.

  - How to push past expected ideas to original, great ideas through direct experience.

  - How to effectively group brainstorm.

  Kathryn Burnett is an award-winning screenwriter and columnist, script consultant and lecturer. As a script consultant and tutor she has worked with numerous writers to improve their screenplays. She produced her first play Mike & Virginia (co-written Nick Ward) in the 2011 NZ International Comedy Festival and created her own series of writing and creativity courses under the BrainStorm brand in 2010..
  Kathryn teaches brainstorming techniques by “doing” . This dynamic course is fun and high energy – and leaves participants with tools that can be used to stimulate creative ideas either alone or in a group.
  

• Colour Management
  Date to be confirmed, Three hour duration
  Venue to be confirmed, Auckland City
  Cost: $160 per person (Includes light refreshments)

  Minimum of 8 people / Maximum of 12 people

  Back in 2012 due to popular demand Design Assembly is offering two opportunities to attend a hands-on workshop on Colour Management in conjunction with Jessica Mills (www.nzcolourmanagement.com)

  Workshop Outine:
  An Introduction to Colour Management: A three hour hands-on workshop covering the basics of of Colour Management Theory, Tools, and Implementation. These techniques can be applied to both your personal graphics work-flow, and in a larger studio or print house scenario. This workshop will be appropriate for professional photographers, graphic designers, and pre-press technicians, as well as any one else who has an interest in learning more about colour management for personal and/or professional use.

  Theory of Colour Management: This segment will be dedicated to gaining a better understanding of what colour really represents and how it interacts with our environment. The basic principles and building blocks of Colour Management (such as ICC profiles), and how all these elements work together.

  Tools of Colour Management: This segment will focus on the tools that are available for colour management. Each piece of equipment will be explained in- depth; participants will be shown how it works and how the equipment is used in a colour managed workflow. At this point we will get hands on, with work-shop participants using these tools to create ICC profiles. All of the tools being discussed will be available for purchase at a discounted price for workshop participants.

  Implementation: This segment will show how to set up and correctly use ICC profiles in your standard design programs (ie Photoshop, Illustrator, and InDesign) to ensure a properly colour managed workflow.

  * Participants are free to bring their own personal laptop computers, ipads, etc . . . A paper and/or pdf copy of the presentation will be provided.

• Calligraphy for designers: a workshop series with Peter Gilderdale
  Wednesday evenings for three consecutive weeks, from 6pm – 8pm
  Room to be confirmed, E Block, School of Art and Design, AUT, St Pauls Street, Auckland City
  Cost: $200 per person (Includes all materials)

  Niels Shoe Meulman’s “Calligraffiti” has made calligraphy current. This workshop looks at the calligraphy side of this partnership and introduces participants to the principles and tools of calligraphy. The three sessions will present the basics necessary to understand calligraphic practice, and will examine a range of unusual tools that can move calligraphy from the pristine to the gritty and expressive.

  Minimum of 8 people / Maximum of 12 people

  Peter Gilderdale has managed the AUT graphic design programme for the last 15 years. When not teaching, he takes on a range of calligraphic assignments, and his work can currently be seen on the labels of Marisco’s “Kings Series” wines. Apart from his work in New Zealand, he has taught calligraphy in Denmark (where he wrote the standard calligraphy “how-to” book) and in Australia, where he has been guest international tutor at the Melbourne calligraphy summer school three times. Whilst he has worked professionally as a calligrapher for over 25 years he has only once got to write on anyone’s wall, and has yet to do any calligraphic tattoos. He is keen to rectify this.

• Sustainability Unplugged – a workshop with Rebecca Mills

  May 2012, Date to be confirmed, Two hour duration
  Venue to be confirmed, Auckland City
  Cost: $90 per person (Includes light refreshments)

  Minimum of 8 people / Maximum of 12 people

  This workshop seeks to demystify sustainability and introduces participants to the principals and tools of designing for sustainability as applied to individuals, business practice and designers. During the workshops participants will have the opportunity craft a sustainability story or innovation and apply key principals to their own business or project.

  Rebecca Mills is a leading sustainability strategist. As founder and principal consultant of Ministry of Green Rebecca combines scientific inputs with creative problem solving to craft sustainable futures- finding new opportunities for government and business. Trained in both science and design Rebecca has developed innovate strategies for internationally leading and high profile projects both in New Zealand and Europe.

• Enabling Codesign: Workshops methods for designing with users (and clients) with Penny Hagen

  Thursday 21 June, from 1pm – 5pm
  Room to be confirmed, E Block, School of Art and Design, AUT, St Pauls Street, Auckland City
  Cost: $160 per person (Includes light refreshments)

  Minimum of 10 people / Maximum of 20 people

  Increasingly designers and their clients are seeing the benefits of more open and collaborative design methods, where users and customers play an active part in the design process. Codesign workshops go beyond traditional market and user research techniques drawing upon visual, tangible and playful tools and activities such as collage, scenarios, mapping, sketching and prototyping. These more designerly methods enable users (and clients) to share their ideas, experiences and aspirations and explore new design concepts and directions. In this hands-on workshop we will explore how different codesign methods can be used to enable users, customers and clients to participate in the design process.

  The workshop will cover:
  - Frequently used codesign methods and the principles behind them
  - The benefits of taking a codesign approach
  - How codesign methods might fit into your future projects
  - Resources and tips for planning, designing and running codesign workshops
  - Props and tools you need in your codesign workshop toolkit

  The workshop is aimed at anyone with an interest in employing a more collaborative design process or using creative, participatory and designerly methods to better understand the lives and contexts of their users. A taster of what will be covered can be seen in this Johnny Holland article.

  Penny Hagen mentors design teams and clients in the use of co-design methods and assists organisations to take a collaborative and participatory approach to the design of organisational process, strategy, products and services. Prior to starting her design consultancy in 2009 Penny was the Projects Director and Design Strategist at Sydney’s award winning social design agency, Digital Eskimo. Penny drove their experimental design research program and lead the team developing ground breaking social design projects. After 10 years away Penny is excited to be back amongst the NZ design community. Her workshops are visual, energetic, playful and participatory.

• Introduction to Adobe’s Photography Software

  July 2012, Date to be confirmed, 10am – 12pm and 1pm – 3pm
  Room WE425 and WE719, E Block, School of Art and Design, AUT, St Pauls Street, Auckland City
  Cost: $160 per person

  Minimum of 10 people / Maximum of 12 people

  This workshop will introduce ‘raw’ digital photography workflows, using both Adobe’s ‘Bridge’/’Camera raw’/ ‘Photoshop’ and Adobe’s ‘Photoshop Lightroom’.

  The workshop will cover:
  • An understanding of digital ‘raw’ exposures.
  • Strategies for managing digital photos.
  • Use of editing and enhancing tools, shown via step-by-step examples.
  • The relationship between Photoshop and Lightroom.
  • The basics of Lightroom’s Slideshow and Web Modules.
  • Printing from Lightroom to Epson’s large format printers.

  This workshop is targeted for those with some knowledge of digital photography who would like to broaden their understanding of ‘post capture’ via a facilitated discovery of Adobe’s software.

  Materials needed:
  The workshop takes place in a computer lab and workshop files will be provided. However, using their own laptop computer would allow participants to customize the material covered. If you do bring your computer you will need copies of both Photoshop and Lightroom. Lightroom can be downloaded as a trial, from: www.adobe.com/…/photoshoplightroom/

  Max White, MFA (Hons) Auck., DipFA Auck., DipTchg ACE.
  Max White has been in Art and Design education for over thirty years, the last nineteen at AUT. In the early 2000’s he did a Masters in Digital Photography at the University of Auckland’s Elam School of Fine Arts.